The company is led by founder CEO Dee, who guides the vision, editorial direction, production, and growth of #iDoit4mycity.
The idea behind #iDoit4mycity began in 2012. It evolved into the #iDoit4mycity album in 2018, then #iDoit4mycity The Podcast in 2025, followed by #iDoit4mycity Weekend, #iDoit4mycity TV, and new shows now in development.
Today #iDoit4mycity is a multimedia platform spanning music, podcasting, video and TV, live experiences, and original programming—rooted in Gainesville, but built to spotlight the people, stories, and communities that matter well beyond one city.